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Walking Your Way to Fresh Air

3/28/2014 4:00:00 PM
Article by Mary-Carel Verden
New Air-Purifying Hardwood Floor is First-of-its-Kind in World

Every once in while something comes across my desk that can only illicit one reaction, “Wow! Will you look at that?” It’s even better if that something performs a beneficial function, and does it with elegance and style.

A new product recently launched to the North American market makes living spaces healthier from the ground up—literally. The new Pure Genius® smart hardwood flooring by Canadian manufacturer Lauzon Distinctive Hardwood Flooring, improves indoor air quality of a home while beautifying the decor.


The new Pure Genius by Lauzon flooring pictured in this living room is from the Lauzon Designer Collection, Organic Series, color Charm in Hard Maple.

Activated by natural or artificial light and by the movement of air, the unique, high-quality intelligent flooring continuously breaks down airborne toxins, creating a constant supply of pure air in the home. In fact, studies show that the air in rooms installed with Pure Genius is up to 85 per cent cleaner than spaces without the flooring.

The air-tight environments in today’s homes contain many pollutants and toxic contaminants, such as formaldehyde emitted from furniture, building materials and common household products. According to Nathalie Lambert, Marketing Manager of Lauzon, indoor air is often five to 10 times more polluted than outdoor air. This poor air quality in the home causes build-up of bacteria, viruses and molds, and may lead to allergies, fatigue and respiratory problems like asthma.

Pure Genius is specially-formulated using a patented titanium dioxide technology that decomposes bacteria, viruses and molds, and reduces potential carcinogens by constantly transforming toxic airborne particles into harmless water and carbon dioxide molecules, Lambert explained.

She added that, after 30 days, rooms installed with Pure Genius flooring have been shown to have a formaldehyde level of only five parts per billion (ppb), compared to 16-32.5 ppb found in a typical home. What’s more, Pure Genius helps reduce household odors such as cigarette smoke, pet urine, and lingering cooking smells.

Highly washable, and resistant, the flooring enables hardwood cleaners to disperse better, so not only is the atmosphere cleaner, but the actual floor itself is cleaner, Lambert added that the technology works for as long as the finish lasts. The Pure Genius Titanium® finish has a guarantee of 30 to 35 years, depending on the collection. The purifying effect is so strong, that for an average 1,377-square-foot Canadian home installed with Pure Genius, it’s like having three trees in your home.

A built-in feature of Lauzon’s new Authentik oak flooring and Organik maple flooring series, it is also offered as an option on all Lauzon Ambiance Collection products and on selected products in their Designer Collection.

If floors are now cleaning themselves and the air, the mind boggles at what could be next. Closets that organize and clean themselves? Wastebaskets that take out their own trash? Water softeners that will tote their own bags of salt in from the car? I can’t wait to see what the future will bring.

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