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Trade Show Tips
Article by Mary-Carel Verden - 7/25/2014 4:00:00 PM

Anybody who has attended a trade show, either as an exhibitor or as an attendee, knows what an overwhelming experience it can be. Trade shows are a combination of information overload and a non-stop ... Read More..

Green Marketing
Article by Mary-Carel Verden - 7/7/2014 4:57:35 PM

If you are a subscriber to this newsletter, you already understand how important “Green Marketing” is to your organization. More and more consumers are putting sustainability and recycling up front i... Read More..

New at NeoCon
Article by Mary-Carel Verden - 6/23/2014 9:00:13 AM

We recently attended the 25th annual NeoCon at the Merchandise Mart in Chicago. For those who don’t know, NeoCon is North America's largest design exhibition and conference for commercial interiors. ... Read More..

Measure Twice, Cut Once
Article by Ross Scovotti - 5/30/2014 4:00:00 PM

When I was a young man (more years ago than I care to count) I had the opportunity to work heavy construction. During that period, I had the opportunity to spend a lot of time working side by side wi... Read More..

Marketing the Boom(ers)
Article by Mary-Carel Verden - 5/5/2014 1:00:50 PM

It comes as no surprise—if you are in business, you simply HAVE to pay attention to the Baby Boomers. This has likely been true for most of your time in business. 77 million people were born between ... Read More..

In April, All Thoughts Turn to Taxes
Article by Mary-Carel Verden - 4/28/2014 12:00:00 AM

Each April, having just completed filing individual taxes, we all become acutely aware of the impact tax laws have on us, on a very personal level. Our thoughts turn to tax planning and we need to co... Read More..

Walking Your Way to Fresh Air
Article by Mary-Carel Verden - 3/28/2014 4:00:00 PM

Every once in while something comes across my desk that can only illicit one reaction, “Wow! Will you look at that?” It’s even better if that something performs a beneficial funct... Read More..

When it’s Time to Cut the Cord
Article by Mary-Carel Verden - 2/28/2014 1:01:00 PM

We’ve all had it happen. A customer calls and says “While I have been happy with the service that we’ve gotten from you…” and suddenly, all you hear is the “BUT” that’s coming! You don’t have to wait... Read More..

From the Customer’s POV
Article by Mary-Carel Verden - 2/3/2014 1:25:00 PM

We all know about LEED—sometimes it feels like more than we want to know. We know that it is good for the planet, sometimes good for your bottom line/sometimes not, and that it helps create a healthi... Read More..

Welcome to the NEW Strategic Business News
Article by Mary-Carel Verden - 1/27/2014 9:42:25 PM

We are very pleased to announce the newest member of our NueMedia family— Strategic Business News ( SBN ). Just as with all our newsletters, SBN will showcase the most current trends and technology a... Read More..

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