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"Wood Chips" - WoodIQ Editorial
You Like Me, You Really Like Me—Building Facebook Traffic
Article by Mary-Carel Verden - 10/27/2014 10:26:03 AM

Few things are more disappointing than this: You carefully consider, meticulously plan, and carefully set up your businesses Facebook page. After checking it carefully you launch it, anticipating tha... Read More..


IWF 2014 Final Wrap-up
Article by Mary-Carel Verden - 10/6/2014 1:54:16 PM

The last of the reports have come in from IWF 2014 and the results are very motivating. We started out the week with our Finishing Symposium that was both very well attended and very well received. Y... Read More..


Recycling Shows at IWF Atlanta
Article by Mary-Carel Verden - 8/29/2014 4:00:00 PM

As I walked the aisles of the IWF 2014 exhibit halls last week I couldn’t help but notice that a lot of good hardwood was being cut up in demo after demo, and then dumped into trashcans. I assumed it... Read More..


The Hunt for Improvement
Article by Mary-Carel Verden - 8/24/2014 10:15:53 PM

Whew! We just returned from a week at IWF Atlanta and my head is still spinning with all the products and services we saw. Talk about a world full of challenging strategic business decisions; there w... Read More..


Masterwood Announces Masterwood AMERICA Partnership
Article by Wood IQ Staff - 8/1/2014 4:00:00 PM

Following considerable research and planning, Masterwood, based in Italy, has forged a new venture with Scott Kauphusman of Machine Tool Camp. The new company, Masterwood AMERICA, has been establishe... Read More..


Trade Show Tips
Article by Mary-Carel Verden - 7/25/2014 4:00:00 PM

Anybody who has attended a trade show, either as an exhibitor or as an attendee, knows what an overwhelming experience it can be. Trade shows are a combination of information overload and a non-stop ... Read More..


Green Marketing
Article by Mary-Carel Verden - 7/7/2014 4:57:35 PM

If you haven't been living under a rock, you probably already understand how important “Green Marketing” is to your organization. More and more consumers are putting sustainability and recycling up f... Read More..


New at NeoCon
Article by Mary-Carel Verden - 6/23/2014 9:00:13 AM

We recently attended the 25th annual NeoCon at the Merchandise Mart in Chicago. For those who don’t know, NeoCon is North America's largest design exhibition and conference for commercial interiors. ... Read More..


Measure Twice, Cut Once
Article by Ross Scovotti - 5/30/2014 4:00:00 PM

When I was a young man (more years ago than I care to count) I had the opportunity to work heavy construction. During that period, I had the opportunity to spend a lot of time working side by side wi... Read More..


Marketing the Boom(ers)
Article by Mary-Carel Verden - 5/5/2014 1:00:50 PM

It comes as no surprise—if you are in business, you simply HAVE to pay attention to the Baby Boomers. This has likely been true for most of your time in business. 77 million people were born between ... Read More..


 
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