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Marketing Articles
No Online Presence? Think Again.
Article by Russ Lee - 6/27/2014 4:00:00 PM

These days your company is online, even if you don’t have a website. That's because the search engines like Google, Yahoo, and Bing are putting a lot of focus on local businesses, which means listing... Read More..


Strategy vs. Tactics: What is the Difference?
Article by Russ Lee - 5/2/2014 4:00:00 PM

Whether we recognize it or not, we all engage in the process of strategic planning and tactical performance when we successfully achieve a goal. Most of us go through the steps naturally without givi... Read More..


It’s Called ‘Target Market’ For A Reason!
Article by Russ Lee - 2/3/2014 3:53:56 PM

Wouldn’t it be great if they came up with a dollar that gave you an extra 50 cents every time you spent it? When it comes to marketing, those kinds of dollars actually do exist—you just need to know ... Read More..


Not In My Backyard!
Article by Russ Lee - 1/6/2014 10:05:05 AM

No one can service your customers better than you It never fails. When talking to successful fabricators about their secrets to success, sooner or later I hear the phrase, “We are not the cheapest co... Read More..


Networking Tips For Us Non-Type A Personalities
Article by Russ Lee - 10/18/2013 5:55:34 PM

You don't have to be a used car salesman-type in order to become well connected. The secret lies in developing a system for creating a network of prospective customers, community leaders and other ind... Read More..


Valuable Marketing Lessons Learned From the Economic Downturn
Article by Russ Lee - 8/16/2013 9:00:00 AM

Now that the recovery seems to have arrived (albeit on its own terms) and your shop is getting busier, what do you think the chances are we will retain all those great business lessons so painfully l... Read More..


Double the Appeal of Your Portfolio Pics By Following this One Rule
Article by Russ Lee - 6/5/2013 8:49:00 AM

First let me say that nothing beats professional photography when it comes to putting together a portfolio of your countertop projects. Sometimes, however, either the budget or the timing make it diff... Read More..


eMedia – Not All Media is Created Equal
Article by Ross Scovotti - 5/27/2013 9:02:38 AM

Last week we discussed the pending doom surrounding traditional media, as well as some challenges you face when entering the age of digital media. This week I’ll talk about the difference between acti... Read More..


eMedia - Not What One Might Think
Article by Ross Scovotti - 5/14/2013 9:40:00 AM

There is no denying that today’s marketplace is fiercely competitive. Despite all the tools, techniques, and technologies we have, it is still genuinely difficult to locate and entice prospects to bec... Read More..


Make Them an Offer They Can’t Refuse
Article by Russ Lee - 4/19/2013 11:52:25 AM

Whether it’s a print ad in the newspaper or a special featured on your website, you get better results when you include a compelling offer that induces potential customers to take action now. And, no,... Read More..


 
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